The silent killer

80% of hypertensive patients are not treated and controlled, losing 5+ years of life.

Alarming numbers across the world

High blood pressure is the largest pandemic in the world and claims 2x more lives than Covid and Cancer combined.

1.4B+

Hypertensive patients

It is the largest pandemic, affecting 1 out of 3 adults worldwide

12M+

Deaths each year

It is the main cause of strokes and heart attacks

370B+

Global costs

The direct and indirect costs are a huge burden to societies

”Thanks to anti-hypertensive drugs, we can reduce the cardiovascular risks to a normal level”

Cardiologist picture
Dr. Audes Feitosa
Cardiologist

Incurable but very well treated

As of today, hypertension cannot be cured. It is a chronic disease that one has to manage for the rest of his life. However, if detected early, it can be “controlled” (i.e. lowered to the right level) by taking your drugs everyday, by self-monitoring, and by remaining active. A “controlled” patient may have the same life expectancy as a non-hypertensive person.

Learn about life expectancy

A big gap in health communication

Only 20% of hypertensive patients are controlled due to lack of awareness and low medication adherence.

Learn about adherence

Awareness gap

Fewer than 50% of hypertensive patients are ever diagnosed.

Silent killer

Hypertension usually has no symptom until too late.

Self-monitoring

Patients should measure their blood pressure at home but don’t.

Adherence

Fewer than 50% of patients continue their treatment after the first year.

”High blood pressure accounts for 12% of all visits to GPs and it is increasing.”

Logo of the UK Health Safety Agency
Health Security Agency
UK Government

A burden for public payers and businesses

Hypertension direct costs to public and private payers amount to $60 billion per year. However productivity costs are much more worrying: absence, disabilities and loss of life years cost north of $310 billion a year to the community, rich and poor alike.

Learn about the economics

Health authorities recommend digital applications

The new guidelines from the International Society of Hypertension recommend the use of digital support and coaching to increase adherence.

Learn about digital health

Digital pillbox

Intake and refill reminders play a great part.

Mobile applications

mHealth apps have a proven impact on BP control.

Coaching

Patients should receive human support to remain engaged.

Coordination

A better coordination between payers and doctors is needed.

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